Company: Xinjiang Shenghuijie Supply Chain Management Co., Ltd
Address: Shop 2C307, Silk Road Cultural Commodity City, Minhu District, Baktukou Bank, Tacheng City, Tacheng Prefecture, Xinjiang, China
Website: [your domain] (the “Site”)

Xinjiang Shenghuijie Supply Chain Management Co., Ltd (“we,” “us,” or “our”) operates an e-commerce site offering women’s clothing. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our Site, make a purchase, or interact with us. By using the Site, you agree to the practices described here.

1) Information We Collect

  • Identifiers & contact details: name, email address, phone number, billing and shipping addresses, account credentials.
  • Order & payment details: items purchased, order value, transaction ID, payment method (the payment processor collects full card data).
  • Commercial information: wish lists, returns, support history, discount usage.
  • Device & usage data: IP address, browser type, device IDs, pages viewed, referring/exit pages, timestamps, approximate location.
  • Cookies & similar tech: cookies, pixels, tags used for essential functions, analytics, and advertising. See Cookies below.
  • User-generated content: reviews, photos, survey responses, messages to customer service.
  • Social & third-party data: if you log in via or interact with third parties (e.g., Google, Facebook, payment providers), we may receive certain profile or transaction data consistent with their policies and your settings.

We do not intentionally collect sensitive personal information unless you voluntarily provide it and it is necessary (e.g., to process a tax invoice where required by law).

2) How We Use Information

  • Provide the Service: process orders and payments, deliver products, handle returns, and provide customer support.
  • Account & security: create and maintain your account, authenticate logins, prevent fraud and abuse.
  • Improve & personalize: analyze usage to improve our Site, recommend products, and tailor content and ads.
  • Marketing & communications: send service updates, transactional emails, and—with your consent where required—promotions, newsletters, and personalized offers (you can opt out anytime).
  • Legal & compliance: comply with applicable laws, tax and accounting obligations, and enforce our Terms.

3) Legal Bases (EEA/UK only)

Where GDPR or similar laws apply, we process personal data on these bases: contract (to fulfill your order), legitimate interests (e.g., site security, improvement, limited direct marketing), consent (where required, e.g., certain cookies or email marketing), and legal obligations.

4) Sharing & Disclosure

We may share personal information with:

  • Service providers/Processors: payment gateways, fraud-prevention tools, shipping carriers, cloud hosting, analytics, email and SMS vendors—only as needed to provide services under contractual confidentiality.
  • Business transfers: in a merger, acquisition, or asset sale, your data may be transferred as permitted by law.
  • Legal compliance: to comply with lawful requests, court orders, or to protect rights, safety, and property.
    We do not sell personal information for money. Some advertising or analytics disclosures may be considered a “sale” or “sharing for cross-context behavioral advertising” under certain U.S. state laws; see Your Rights.

5) International Transfers

We operate in China and may process data in other countries. When transferring personal data internationally, we use appropriate safeguards (e.g., Standard Contractual Clauses, contractual protections, or other lawful mechanisms).

6) Retention

We keep personal information only as long as necessary for the purposes described above—typically:

  • Orders & invoices: 7–10 years (tax/accounting).
  • Marketing data: until you opt out or request deletion.
  • Cookies/analytics: per the cookie’s lifespan (see browser settings and our Cookie section).
    When no longer needed, we securely delete or anonymize data.

7) Security

We implement administrative, technical, and physical safeguards (encryption in transit, access controls, monitoring). No method of transmission or storage is 100% secure; please use unique passwords and keep your account credentials confidential.

8) Your Rights

Depending on your location, you may have rights to:

  • Access/know what data we hold about you.
  • Correct inaccurate information.
  • Delete your data (subject to legal exceptions).
  • Object/opt out of certain processing (e.g., direct marketing).
  • Withdraw consent where processing is based on consent.
  • Portability of certain data.
  • Limit/opt out of “sale” or “sharing” for targeted advertising (U.S. state laws).
    To exercise rights, contact us at [contact email]. We may verify your identity before responding.

EEA/UK individuals can also lodge a complaint with a supervisory authority (e.g., your local Data Protection Authority or the UK ICO).

9) Cookies & Similar Technologies

We use:

  • Strictly necessary cookies: core functionality (cart, checkout, session).
  • Performance/analytics: understand traffic and improve the Site (e.g., Google Analytics).
  • Functional: remember preferences.
  • Advertising/retargeting: deliver and measure ads across websites (with consent where required).

You can manage cookies via our cookie banner (where available) and your browser settings. Disabling some cookies may affect Site functionality.

10) Children’s Privacy

Our Site is not directed to children under 13 (or the equivalent age of consent in your region). We do not knowingly collect data from children. If you believe a child has provided personal information, contact us to delete it.

11) Third-Party Links & Social Features

The Site may link to third-party sites or offer social login/sharing. We are not responsible for third-party privacy practices. Review their policies before providing information.